At Bloomingmore, we have always believed that flowers are more than beautiful. They are a way to connect, celebrate, and create meaningful moments every single day. That is why when we discovered Jessica Tagle and the Why Wait Till Friday movement, we knew it was a collaboration meant to bloom.
Meet Jessica Tagle
Jessica Tagle is a marriage and family therapist, mindset coach, healthcare executive, speaker, entrepreneur, and the founder of Why Wait Till Friday. With nearly three decades of experience in mental health, Jessica created WWTF from both her professional expertise and her own personal journey.
Her mission is simple: to help people stop waiting for the big moments, perfect circumstances, or proverbial "Friday" to give themselves permission to experience joy.
About Why Wait Till Friday
Why Wait Till Friday is a mindset movement centered around intentional living, presence, self-love, and recognizing the meaningful "middle moments" happening around us every day.
We often condition ourselves to wait.
- Wait for Friday.
- Wait for vacation.
- Wait for the goal.
- Wait until we look different, feel different, or accomplish something more.
WWTF asks a different question: Why wait?
The movement encourages people to intentionally notice the good that already exists alongside the hard. To "Find the Yellow." To fuel their joy and recognize that they are worthy of experiencing the good right now.
This is not about pretending life is always positive. Hard moments are real. It is about strengthening our ability to notice the moments of connection, kindness, beauty, and joy that can exist alongside them.
Find the Yellow 💛
"Find the Yellow" is a reminder to pause and notice. Yellow represents those small moments we can easily overlook: a conversation, a flower, a cup of coffee, a laugh, a kind gesture, a moment of connection.
When we intentionally notice those moments, we begin to experience our lives differently.
And honestly? At Bloomingmore, we think flowers are one of the most natural ways to Find the Yellow. A single stem on your kitchen table. A bouquet gifted for no reason at all. A flower passed to a stranger just because.
Ready to find your yellow? Shop our Yellow Flower Collection or, if you want to go all in on sunshine, our Yellow Roses Collection is pure joy in every stem.
Why Flowers and This Movement Belong Together
This collaboration feels especially meaningful because giving someone a flower can be such a simple act and yet completely change a moment.
One flower. One human. One intentional act of kindness.
That person may keep it, share it, or pass that kindness forward. That is a middle moment worth noting. It is exactly what Why Wait Till Friday is about: reminding ourselves that we do not have to wait for extraordinary circumstances to create something meaningful.
Sometimes joy is something we notice.
Sometimes joy is something we create.
And sometimes, joy is something we pass forward. 💛
The Core Message
Find the Yellow.
Fuel your joy.
Honor your enoughness.
Be present for the middle moments.
And do not wait until Friday to start living them.
Supporting Katy Strong Together
Both Bloomingmore and Why Wait Till Friday are proud supporters of Katy Strong, an organization whose message of strength, resilience, and community aligns deeply with everything we stand for. When flowers, intention, and community come together in support of a meaningful cause, that is a middle moment that truly matters.
Bring This Energy Into Your Home and Life
Whether you are a DIY enthusiast arranging stems on your kitchen counter, a couple looking to add a little more intention to everyday life, or an event host who wants every table to tell a story, flowers have a way of making middle moments feel a little more golden.
At Bloomingmore, we carry a full range of farm-fresh cut flowers, ready-made bouquets, and dried and preserved botanicals that require minimal care (just keep them away from moisture and strong direct sunlight). Whatever your budget, skill level, or occasion, there is something here for you.
Looking for something sunny and specific? Our Yellow Flower Collection is the perfect place to start. Or if yellow roses speak to your soul, browse our Yellow Roses Collection for something a little more classic and romantic.
If you want to send a flower to someone who needs a middle moment today, we make it easy. Schedule your delivery up to 90 days in advance and get farm-direct stems shipped right to their door, with free shipping within the continental United States. Alaska and Hawaii are available with restrictions and a possible added fee.
Stay Connected with Why Wait Till Friday
We encourage you to follow Jessica and the movement on Instagram at @jess_wwtf. Her content is a daily reminder that joy does not have to wait, and neither do the flowers.
We are also incredibly excited to continue this conversation as we head into October and Petal It Forward, a national floral industry initiative where people receive two flowers and are encouraged to keep one and give one away. It is the most Why Wait Till Friday thing we can think of, and we cannot wait to share more with you.
Let's Bloom Together
We are proud to support Jessica Tagle and everything Why Wait Till Friday stands for. We believe flowers are about emotion, not just commerce, and this partnership is proof of that.
Do not wait for a reason to send flowers. Do not wait for a special occasion to treat yourself to a little beauty. Find your yellow today.
Shop our collections at bloomingmore.com and share your middle moments with us on social.
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We love hearing from our Blooming Enthusiasts! Leave us a Google Review and let us know what middle moment moved you today. 💛